Australian IT provider Ethan was looking to undertake a global rebrand as part of its twentieth anniversary celebrations. The overhaul, which included a new 200+ page website, socials, self service portal and hundreds of internal and customer facing sales and education docs, was designed to strengthen the business’ reputation as a global IT provider.
The brief was to bring together Ethan’s three constituent business units — IT, cloud and telco — under one brand, clearly demonstrating their interconnectedness.
After two decades, and with over $200M in annual revenue, Ethan wanted a site that represented its identity as a successful home grown technology renegade.
A bold and sexy new brand identity has allowed Ethan to compete at the same level as larger, publicly listed providers and speak to more substantial and complex clients.
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