Following a 2022 acquisition by MYOB, Flare wanted to consolidate its position as a market leader in employee benefits and onboarding software.  

To achieve this goal, the brand sought to pitch itself as an expert in the space with a series of white papers and blogs based on internal employer data and broader labour statistics. 

The strategy was to create quality, peer-reviewed content heavily based on market research, with different versions for employers, employees and Flare partner networks. 

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See some of my work for Flare