Ethan

Australian IT provider Ethan was looking to undertake a global rebrand as part of its twentieth anniversary celebrations. The overhaul, which included a new 200+ page website, socials, self service portal and hundreds of internal and customer facing sales and education docs, was designed to strengthen the business’ reputation as a global IT provider. 

The brief was to bring together Ethan’s three constituent business units — IT, cloud and telco — under one brand, clearly demonstrating their interconnectedness. 

After two decades, and with over $200M in annual revenue, Ethan wanted a site that represented its identity as a successful home grown technology renegade. 

A bold and sexy new brand identity has allowed Ethan to compete at the same level as larger, publicly listed providers and speak to more substantial and complex clients.  

See some of my work for Ethan